Chaucer
Barnes

Major —
Chief Audience Officer
Minor —
Comedy

Chaucer Barnes leads the Audience group, a practice spanning UnitedMasters and Translation that focuses on the growth and maintenance of valuable proprietary audiences and conversation share for partners across the enterprise. A comms planner and creative by trade, and a five-year veteran of Translation, he heads a team of analysts, ideators, designers, and producers, all unified by a single intent: to help real people tell flattering stories about themselves, and thereby, about our partners.

Chaucer has spent over 15 years preparing for the launch of UM, in multiple creative and strategic roles across the advertising and media brokerage landscape, and prior thereto, as an independent musician in search of the ideal toolkit to segment, mature, and monetize his own fan base.

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