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Partner, Group Strategy Director
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John McBride is a founding partner at Translation, where for more than a decade he has helped to guide the company on its journey from fledgling brand consultancy to sophisticated creative agency. John serves primarily as a Brand Strategist and heads the Brand Innovation practice, which aims to identify and activate a brand’s core ambitions—unleashing its potential to engage the desires and aspirations of contemporary consumers through shrewd strategy and emotionally compelling messaging.

Prior to joining the advertising industry, John spent 11 years honing his skills in product design, advanced development, innovation practice, and new business ventures as a senior industrial designer and research scientist at Eastman Kodak Company.

John enjoys bringing together his passions for iconic design and cultural code to observe, translate, and reveal stories embedded in the compelling and useful objects of our times.

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