Beats by Dre
You Love Me
↓
The Challenge
“You love Black culture, but do you love me?”
This film unpacks the question.
Those who touched this piece have seen the world actively love their art or their athletic achievements, while also seeing the world continually oppress the Black community at large.
Beats, the creatives, and the cast joined together with the unified goal of inspiring Black youth by highlighting the everyday beauty and rich diversity of their culture.
more
work
NFL —
Inside These Lines
NFL —
Inside These Lines
With Translation’s help, the NFL made a brand statement built on the values of the game and spread a message of unity on football’s biggest stage, Super Bowl LI.
NBA —
From Hype to Heart
NBA —
From Hype to Heart
The NBA is one of the most popular sports leagues in the world, but the league was trying to find a way to deepen the connection that fans want to feel – to both their favorite team and the game itself. That's where Translation came in.
Beats by Dre —
The Shop
Beats by Dre —
The Shop
We helped Beats steal the spotlight by creating “The Shop” – an online series that featured hot takes and uncensored debates between some of today's greatest players and performers.
State Farm —
Chris and Cliff
State Farm —
Chris and Cliff
With the birth of NBA superstar Chris Paul’s alter ego and twin brother Cliff Paul, we transformed the cultural narrative around insurance and the value of an assist.
HBO —
The Defiant Ones
HBO —
The Defiant Ones
HBO tapped Translation to lead the launch of one of their most anticipated documentary films. Through our innovative, integrated approach, we delivered the largest documentary audience in the history of the network.
Apple Music —
Chapters
Apple Music —
Chapters
Translation told a story of how Apple Music makes streaming music more human. And in doing so, we sparked a cultural shift in the way Black women are portrayed in advertising. The response was electric.
Brooklyn Nets —
Hello Brooklyn
Brooklyn Nets —
Hello Brooklyn
Translation tapped into Brooklyn pride to introduce the borough to its new hometown basketball team.
Get in
touch
212.299.5505
Got talent?
Show us what you got.
Got an opportunity?
Let's talk.