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WE

ARE

CULTURAL

CATALYSTS

Believing that culture can propel brands forward in ways that advertising alone can never do, we set out to build a company uniquely suited to today’s world. Yes, we create ads in every shape and form. But we also create full-length films, one of the biggest music festivals in America, TV shows we sell to networks, a line of Air Jordans inspired by a fictitious insurance agent, and far more.

GREATEST HITS

Whether it’s creating an alter ego for an NBA All-Star, producing a music festival for the new America, or giving the King of Snapchat his very own store, our work drives the cultural resonance of our partner brands.

KP + STEPHEN CURRY RAISE MENTAL HEALTH AWARENESS

Quieting the mind to allow the body to thrive, Stephen Curry shows us that the real game begins within.

NFL PLAY FOOTBALL – SHOWING A SUMMERTIME SIDE TO THE GAME

We wanted to remind kids that, for all the different aspects of football – fun is ingredient number one. We enlisted NFL stars Landon Collins, Stefon Diggs, Devonta Freeman, Travis Kelce and Marquette King, along with NBA star Nick Young and chart-topping rapper KYLE to showcase how the game's infectious spirit extends beyond the traditional field of play.

MOVING FORWARD ONE WOMAN AT A TIME

Teaming up with DSW, we celebrated every woman's unique style to the beat of Hailee Steinfeld's powerful feminist anthem.

GOLDEN STATE'S HOME COURT ADVANTAGE

There are unseen forces all over the NBA that motivate players and teams to play as hard as they do. At Oracle Arena, Megan Cooper lays out the shirts before big games and helps create Oakland electric atmosphere. She is why there is such a thing as home court advantage for Golden State.

APPLE MAKES STREAMING MUSIC MORE HUMAN

Whether it’s Kerry Washington talking love & mixtapes or James Corden pitching commercial ideas to Apple, these spots use intimacy and humor to humanize streaming.

BRINGING BUDWEISER BACK WITH "MADE IN AMERICA"

At an integral moment in their brand’s history, Budweiser and Jay-Z teamed up to bridge the American generational gap using the power of music.

CHRIS & CLIFF PAUL WERE BORN TO ASSIST

With the birth of Chris Paul’s alter ego, Cliff Paul, came the unlikely union of two disparate worlds: insurance and basketball.

NETS UNITE A BOROUGH BY SAYING HELLO

Much more than a campaign, “Hello Brooklyn” was the team’s introduction to a borough, and a city. And our work with the Nets continues today to rally fans and reignite their passion for Brooklyn basketball.

CHAMPS SPORTS AND DJ KHALED BRING GAME TO LIFE

By building a Champs Sports store inside former employee DJ Khaled’s home, this campaign breathed life into their tagline "We Know Game."

We believe brands that are brave enough to lead culture will always be more successful than brands chasing to follow it. At Translation, we help ambitious brands thrive in contemporary culture, because we live in it and invite our partners to innovate within it.

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A BIG WAY TO SPREAD LOVE IN BROOKLYN

To celebrate Biggie’s life and legacy, on March 9, 2016, we took to his hometown of Bed-Stuy, Brooklyn, to feed the needy with a special, signature dish.

At Translation, our personal passions are just as important as the titles on our business cards. We are creators, collectors, historians, and more. And in everything we do, we allow our expert fluency across different pockets of culture to spill into the boardroom and elevate the work.

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